Blogger’s businesses are based around trademarks.
What is a Trademark?
They are promoting themselves and their brands every day. So, it stands to reason that trademarking their brand/brands is so important.
So let’s start with some basics:
What are Trademarks:
Trademarks are “a word, phrase, symbol, or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party form those of others.” http://www.uspto.gov/trademarks/basics/trade_defin.jsp (See proper credit given).
Essentially what that boils down to is: what represents you and your brand to the world is what is your trademark.
Here is a thought exercise:
Name the three iconic (trademarks) symbols of these three companies:
If I had to guess, you could name at least two of the three, but most likely all three. These companies have established their trademarks and promoted them. Now, people recognize the
company just by their trademarks, and vice versa.
Bloggers are essentially after the same level of visibility. They want to be recognized by their symbol only or vice versa.
When should you Trademark?
Don’t forget to find out more about The Laws for Bloggers!
This is a question that many bloggers find themselves thinking, but to answer that question effectively , the blogger must first evaluate their blog. Is the blog a business or is it just a personal blog?
If you are using your blog as an online diary that you let people see, then it is probably not worth the money or the time to invest in registering a trademark. What do you have to gain by registering? No that much. A trademark is used to advance and protect your brand, and a person just blogging for the sake of blogging is probably not going to want to spend the time and money on doing it.
If you have decided to take your blog to the next level and make it a business, then it is time to consider making your brand a registered trademark. There is no exact date or exact number of followers that you need to take the trademark step, but i want to give you somethings to consider, so you have a better idea of when to take the next step.
- Registering a Trademark costs between $220-$400 (this is if it is only on your own, with no help.) This is a pretty big business expense.
- How would you feel if someone copies your “brand” (aka trademark). Would you be angry? Do you feel like the time and money you have put into making your brand known is worth spending the money? These are some of the things your should consider.
- Are you going to keep the Trademark for longer than a month. As a new blogger, how the internet sees your brand may change. You may want to make tweaks and adjustments. Make sure this is what you want to register before you spend the money.
- Do you have the time, energy , and know how to make sure your trademark falls within the law? These are considerations that need to be made way before you spend the cash.
Having a trademark on your brand/logo is important, it helps protect you and stops others from trying to prosper off your hard work, but knowing what a Trademark is and when to register it is key!
****Hey there sunshine! I just wanted to let you know that yes, I am an attorney, but I am NOT YOUR ATTORNEY. The information above does not put us in an attorney-client privilege contract type setting. Even though you are reading this, it doesn’t mean that I am giving you legal advice as an attorney.