Advertising isn’t just for companies; Blog advertising is important too.
Blog Advertising – Email
Many bloggers advertise via social media and email. Many bloggers recognize that social media is a way to advertise. It is easy to stay within the “law” using social media, because Facebook usually does the hard legal work for you. They don’t want to get in trouble either. The big way bloggers can get in trouble with the Federal Trade Commission (FTC) is email. Most of the great bloggers use an email strategy to gain followers, but there are some things that bloggers should know.
The CAN-SPAM ACT is a set of regulations and guidelines that determine what is allowed in email and how a person goes about sending and receiving such emails. You can check out the link to get the full text. It is a lot of information, so I am going to hit some highlights.
- Be open and honest with your readers. They want to know who their emails are from, so just tell them!
- Don’t try to fool people with your subjects. Just be upfront!
- If your email is an add, then be clear and conspicuous.
- You have to have an opt out. So make sure readers know how to opt of all future emails. You have to honor these opt outs as quickly as possible!
- You are responsible if you out source your email marketing strategy, so make sure you know what they are doing.
Advertising in email is a blogging strategy, so make sure you are staying within the law. You don’t want to get in trouble for something as silly as a poor subject headline!
****Hey there sunshine! I just wanted to let you know that yes, I am an attorney, but I am NOT YOUR ATTORNEY. The information above does not put us in an attorney-client privilege contract type setting. Even though you are reading this, it doesn’t mean that I am giving you legal advice as an attorney.
- Check out more on Blog Law